For new members:
Gift membership recipients will recieve an email containing an activation link which they can use to start their account. Gift subscriptions will never expire or become invalidated before they're activated, no matter how much time you wait to redeem your gift.
Alternatively, new members can also redeem gift subscriptions by navigating to the bottom of the Shop page on the VMP website, and clicking the 'Redeem A Gift Membership' link. This will take you to a page where you'll be able to enter the gift code provided in your initial gift email.
New members with an existing website login (as well as ex-subscribers given a new gift membership) will also be shown a prompt on their Membership page, which can be similiarly followed to redeem the outstanding gift subscription.
After redeeming your gift subscription, you'll be given the option to choose which track you'd like to sign up under. You'll then be able to pick your first record from any of the current ROTMs or from eligible titles in the VMP archive.
Gift subscriptions also come with 1-2 bonus records, depending on the length of the gift subscription. These are curated on our end and sent alongside your first month's shipment. Regrettably, at this time we're not able to modify this bonus bundle on a subscriber-by-subscriber basis.
As an active subscriber:
Active VMP subscribers are able to redeem gift memberships for membership credits, which will be used towards any future subscription renewal(s). Once a gift is sent to you, a prompt will appear on your Membership page, which will allow you to automatically convert that membership into credits.